Creative Marketing for New Yoga Studio - Case Study
Client's Situation: Sara Jane had secured studio space for a Saturday yoga class and 2 classes had been offered with 2-3 family members and friends attending. She opted for the
Introductory Coaching Program
of 4-45 minute weekly coaching sessions over the period of one month for marketing support to help her launch her yoga studio.
Coaching Objectives: To build attendance while helping her clarify her vision, values and brand and develop effective marketing strategies and
tactics to attract more students on a weekly basis.
Results: The coaching sessions helped her create a clear picture of what she wanted and the kind of student she wanted to attract. Together we designed creative marketing strategies, tools and tactics, developed an incentive and referral program that was well received and started to get results.
Client Testimonial: I was having a lot of trouble figuring out how to achieve my business goals and wanted help to build my yoga business.
Julia is exceptionally insightful and clear. She offered me the best ideas on how to get started and what to focus on first. I now have a greater sense of clarity in relation to what I’m doing with clear action steps to follow.
My client base is growing. An unexpected benefit is that I’ve been able to put more thought into my brand and how I want my business to stand out from other yoga studios.
I’m very thankful for Julia’s coaching support and look forward to working with her in the future. Sara Jane La Rocque, Toronto, June 2011, www.sarajaneyoga.com
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